As the Olympic flame dims, our focus shifts to the exciting world of college athletics as we watch the next generation take stage!
One of the newer dynamics into collegiate athletics is NIL (Name, Image, and Likeness). I’m sure you have heard it tossed around alongside high profile colleges and popular athletes, but what affects how much an athlete can earn?
Here’s what drives those lucrative NIL deals...
🏆 Athletic Performance: Excel on the field, court, or mat, and brands will flock to you.
📱 Social Media Clout: Your follower count is your currency.
📰 Media Perception: Positive press can be your best ally or your worst enemy **ahem Georgia Football**
🎓 University Prestige: Your school’s reputation matters.
🏠 Family Legacy: Some last names open doors (looking at you, Manning, Sanders, and James).
🏅 Notable Achievements: Heisman? National Champ? These accolades are gold.
The collegiate sports landscape is evolving, and NIL is at the forefront. As we cheer on these young athletes, we’re also watching the birth of new marketing powerhouses.
The Top 10 NIL Valuations
- Shedeur Sanders - Quarterback, Colorado - NIL Value $4.7M
- Livvy Dunne - Gymnast, LSU - NIL Value $3.9M
- Arch Manning - Quarterback (backup), Texas - NIL Value $3.1M
- Travis Hunter - Defensive Back / Wide Receiver, Colorado - NIL Value $2.7M
- Jalen Milroe - Quarterback, Alabama - NIL Value $1.7M
- Quinn Ewers - Quarterback (starter), Texas - NIL Value $1.7M
- Cooper Flagg - Forward, Duke - NIL Value $1.7M
- Paige Bueckers - Guard, UConn - NIL Value $1.4M
- Carson Beck - Quarterback, Georgia - NIL Value $1.4M
- Evan Stewart - Receiver, Oregon - NIL Value $1.3M
Other notable names with valuations over $1M include Jaxson Dart (football), Dillon Gabriel (football), Bryce James (basketball), Hansel Enmanuel (basketball), and Shilo Sanders (football).
No surprise - it pays to be the start athlete, especially the quarterback.
These valuations do not mean that they will earn this much, just an estimate of their value based on program brand awareness, athletic success, social media following, and notable achievements. Most NIL deal values are not released to the public and can vary throughout the season.
About Rollfi
Rollfi provides the fastest way for Banks, Vertical SaaS companies, Accounting Firms, and Fintechs to integrate payroll and benefits into their offerings through our white-label solutions + robust APIs. By leveraging Rollfi’s infrastructure, businesses can unlock new revenue streams, increase customer retention, and access valuable payroll data insights. With rapid deployment and comprehensive coverage, Rollfi transforms your platform into a one-stop-shop for essential services, driving growth and enhancing customer satisfaction.
