SkyFi offers their comprehensive business checking product that includes services such as ACH transfers, wire transfers, and mobile check deposits. Seeking to expand their product suite and increase customer retention, SkyFi identified payroll as a top priority for their roadmap.
Sawyer Ransdell, Vice President of Sales, shares his experience working with Rollfi to launch SkyFi Payroll + Benefits...
Challenge
SkyFi needed to add a mission-critical product like payroll to their existing banking solution without incurring a significant implementation burden. They required a solution that would complement their core offerings and be easy to integrate and manage.
Solution
After evaluating various options, SkyFi chose Rollfi as their payroll partner. Key factors in their decision included:
Ease of integration: Rollfi's white-label solution allowed for simple plug-and-play implementation.
Comprehensive support: Rollfi provided extensive knowledge transfer and support, enabling SkyFi to offer payroll services without being payroll experts themselves.
Seamless onboarding: Rollfi handled the platform, software, and customer onboarding process, minimizing the workload for SkyFi.
Implementation
SkyFi opted for Rollfi's white-label API solution, which allowed them to brand the existing platform with their own name. The integration process was streamlined and efficient, involving several key steps:
Initial Setup: SkyFi established the onboarding process on their end, creating a seamless entry point for their customers.
Information Transfer: Once the initial setup was complete, SkyFi's system was configured to automatically send customer information to Rollfi, ensuring a smooth transition between platforms.
Leveraging Rollfi's Expertise: SkyFi took full advantage of Rollfi's comprehensive support and knowledge transfer. This allowed SkyFi's team to offer payroll services without needing to become payroll experts themselves.
Platform Management: Rollfi took charge of managing the payroll platform and software, significantly reducing the implementation burden on SkyFi.
Customer Onboarding: Rollfi handled the entire customer onboarding process, from initial setup to ongoing support, minimizing the workload for SkyFi's team.
Training and Support: Rollfi provided extensive training and support to SkyFi's team, enabling them to effectively communicate the benefits of the payroll service to their customers.
The implementation process was described by Sawyer from SkyFi as "extremely intuitive and easy for us to deal with," highlighting the efficiency of the white-label solution. This approach allowed SkyFi to focus on their core competencies while still offering a comprehensive payroll solution to their customers.
Results
The partnership with Rollfi has yielded several benefits for SkyFi:
Enhanced product offering: SkyFi can now provide a full suite of business services, including payroll, making their offering more attractive to potential clients.
Increased sales opportunities: The addition of payroll services has opened new avenues for their sales team to engage with prospects and existing customers.
Improved customer satisfaction: Initial feedback from merchants who have adopted the payroll solution has been overwhelmingly positive.
Future Plans
Looking ahead to 2025, SkyFi plans to scale their payroll offering by:
- Increasing marketing efforts to promote the new payroll service
- Expanding their boots-on-the-ground sales approach to reach more potential customers
- Leveraging the positive feedback from early adopters to drive further adoption
Key Takeaways
SkyFi's journey with Rollfi demonstrates that white-label solutions can simplify the integration of complex services like payroll. By partnering with a comprehensive service provider, businesses can expand their product offerings without significant technical burden. The key is to focus on customer needs, leverage expert support, and gradually scale through targeted marketing and sales efforts. This approach allows companies to enhance their value proposition, improve customer satisfaction, and create more sticky, comprehensive business solutions.
About Rollfi
Rollfi provides the fastest way for Banks, Vertical SaaS companies, Accounting Firms, and Fintechs to integrate payroll and benefits into their offerings through our white-label solutions + robust APIs. By leveraging Rollfi’s infrastructure, businesses can unlock new revenue streams, increase customer retention, and access valuable payroll data insights. With rapid deployment and comprehensive coverage, Rollfi transforms your platform into a one-stop-shop for essential services, driving growth and enhancing customer satisfaction.
