Helping Ease Practice create the Shopify of Healthcare

Founded by Dr. Mario Amaro, a physician and US Navy veteran, Ease Practice emerged from a vision to give doctors more autonomy in their careers. After observing the limitations of hospital systems, Dr. Amaro set out to create a "Shopify for doctors," enabling medical professionals to establish and manage their own practices efficiently.

Ease Practice was founded approximately six years ago and has since built over 500 practices. The company provides an operating system for franchise and virtual care Management Service Organizations (MSOs), aiming to empower healthcare practitioners by equipping them with the tools they need to operate independently. Their comprehensive suite of services includes banking, accounting, and now payroll management.

The Challenge

As Ease Practice evolved, they recognized that true independence for physicians required more than just practice management software. They needed a comprehensive FinTech solution that included banking services, accounting tools, and payroll management.

The challenge was finding a payroll solution that could integrate seamlessly with their existing offerings, scale with their rapidly growing customer base, and provide reliable support and partnership. Previous experiences with well-funded but unresponsive partners had left Ease Practice wary of choosing the wrong partner for this critical function.

The Solution: Rollfi's Embedded Payroll

After careful consideration, Ease Practice chose Rollfi's embedded payroll solution. Key factors in this decision included:

1. Flexible Implementation Options: Rollfi offered a variety of solutions including white-label off-the-shelf options, API integration, and customizable components.
2. Scalability: The ability to start with a basic implementation and grow into more complex integrations as needed was crucial for Ease Practice.
3. Strong Partnership Ethos: Rollfi's team demonstrated a commitment to being available, responsive, and supportive throughout the partnership.
4. Alignment with FinTech Strategy: Rollfi's solution fit perfectly with Ease Practice's vision of creating a comprehensive financial ecosystem for healthcare practitioners.

Implementation Process

Ease Practice opted for a phased implementation approach:

1. Initial Phase: Ease implemented the white-label offering, to quickly bring payroll services to their customers.
2. Future Plans: They laid the groundwork for deeper integrations using Rollfi's APIs and components as their platform and customer needs evolve.

This approach allowed Ease Practice to launch payroll services quickly while minimizing initial resource commitments and maintaining flexibility for future enhancements.

Results and Impact

Dr. Amaro highlighted several significant outcomes:

1. Enhanced Product Offering: Payroll was successfully added to their suite of financial services, complementing existing banking and accounting solutions and creating a more comprehensive "operating system" for healthcare practices.
2. Customer Satisfaction: The new payroll service ensured timely and accurate payments for their customers' employees, significantly improving the overall financial management experience for healthcare practitioners.
3. Scalability Achieved: Ease Practice is now positioned to rapidly expand payroll services to more customers, aligning with the company's growth trajectory after establishing over 500 practices.
4. Competitive Advantage: The partnership strengthened Ease Practice's value proposition in both franchise and virtual care MSO markets while differentiating their offering from traditional practice management software.
5. Operational Efficiency: Payroll was integrated seamlessly into their existing workflow, creating a more streamlined experience for users.

Lessons Learned

1. Partnership Over Brand: Dr. Amaro emphasized the importance of choosing partners based on team quality and responsiveness rather than funding or brand recognition.
2. Flexibility is Key: Having multiple implementation options allowed Ease Practice to start where they were comfortable while planning for future growth.
3. FinTech Integration: Recognizing payroll as a critical component of a broader financial ecosystem proved to be a strategic decision that enhanced their overall offering.

Future Outlook

Ease Practice is poised for significant growth in their payroll offerings:

1. Scaling Up: They plan to expand payroll services across their customer base, recognizing it as a universal need for businesses in healthcare.
2. Deeper Integration: They are exploring opportunities to leverage more of Rollfi's advanced features and APIs for an even more seamless user experience.
3. Market Expansion: Targeting larger group practices looking to expand to multiple locations will be a focus area, with payroll as a key component of their offering.

Conclusion

The partnership between Ease Practice and Rollfi demonstrates the power of embedded payroll in vertical SaaS platforms. By choosing a flexible, scalable, and partnership-oriented solution, Ease Practice has not only enhanced its current offering but also positioned itself for future growth in the competitive healthcare technology market. This serves as a great example of the importance of selecting the right partners and technologies when building comprehensive solutions for niche markets like healthcare practice management.

About Rollfi

Rollfi provides the fastest way for Banks, Vertical SaaS companies, Accounting Firms, and Fintechs to integrate payroll and benefits into their offerings through our white-label solutions + robust APIs. By leveraging Rollfi’s infrastructure, businesses can unlock new revenue streams, increase customer retention, and access valuable payroll data insights. With rapid deployment and comprehensive coverage, Rollfi transforms your platform into a one-stop-shop for essential services, driving growth and enhancing customer satisfaction.