Embedded Payroll Bridges Commercial and Retail Banking

Embedded payroll products represent a transformative opportunity for banks to bridge the gap between commercial and retail banking. By integrating payroll services directly into banking platforms, Rollfi enables financial institutions to connect commercial and retail banking, creating seamless experiences for businesses and their employees.

This innovation strengthens relationships with small and medium-sized businesses (SMBs) while opening new opportunities to engage individual employees, fostering deeper connections across both sectors.

Key Benefits of Embedded Payroll with Rollfi

1. Strengthening SMB Relationships
   • Payroll is a critical function for businesses, yet managing it often requires separate systems and providers. Rollfi simplifies this by embedding payroll directly into banking platforms, allowing SMBs to handle payroll alongside other financial operations like cash flow management and payments.
   • With Rollfi's embedded payroll, banks can offer a unified solution that not only streamlines payroll but also provides insights into cash flow. This enables proactive offerings such as working capital loans or overdraft protection to ensure businesses can meet payroll obligations without disruptions.
2. Boosting Customer Retention
   • Payroll is a high-retention service—once a business integrates payroll with its banking platform, switching becomes less likely due to the operational complexity involved. By offering Rollfi’s embedded payroll solution, banks can improve customer retention and increase the lifetime value of their SMB clients.
   • Rollfi’s intuitive interface and automation reduce administrative burdens for SMBs, making it easier for them to focus on growth while staying loyal to their banking partner.
3. Unlocking Cross-Selling Opportunities
   • Embedded payroll provides banks with real-time visibility into a business's financial health. With Rollfi, banks can use this data to tailor cross-selling opportunities such as loans, insurance products, or retirement plans.
   • For example, if an SMB’s payroll data shows seasonal fluctuations in expenses, banks can offer flexible financing options or savings solutions to help manage these cycles effectively.
4. Engaging Retail Banking Customers
   • Rollfi’s embedded payroll doesn’t just benefit businesses—it creates opportunities for banks to connect with individual employees as well. Through payroll data integration, banks can offer personalized financial products like, savings accounts, investment tools and more.
   • This approach empowers employees by giving them greater control over their finances while introducing them to the bank’s retail offerings. For unbanked or underbanked employees, this creates pathways for financial inclusion.

Bridging Commercial and Retail Banking with Rollfi

Rollfi’s embedded payroll solution acts as a bridge between commercial and retail banking by addressing the needs of both businesses and their employees:

• For Businesses: Banks can provide an all-in-one solution that integrates payroll processing with business accounts, lending products, and compliance tools. This reduces costs associated with managing multiple providers while enhancing operational efficiency.
• For Employees: By leveraging payroll data, banks can deliver tailored financial services directly to employees. This includes features like early wage access or automated savings plans, which improve employee satisfaction and loyalty.

This dual benefit strengthens the relationship between banks and their commercial clients while simultaneously expanding their retail banking customer base.

Why Rollfi?

Rollfi stands out as a leader in embedded payroll technology because it focuses on delivering seamless integration tailored to the needs of modern banking platforms. Unlike standalone payroll providers or generic fintech solutions, Rollfi prioritizes:

• Ease of Integration: Rollfi’s APIs enable effortless integrations into existing systems, minimizing disruption while maximizing value for both banks and their customers.
• Scalability: Whether serving small businesses or larger enterprises, Rollfi’s platform scales to meet diverse needs.
• Customer-Centric Design: With user-friendly interfaces and automated processes, Rollfi ensures that both businesses and employees have an exceptional experience.
• Institutional Strength: Rollfi is backed by Priority, one of the largest payments businesses in the country that has a long history of working with financial institutions. Our money movement and compliance is powered by the same rails that processes over $100B every year.

The Competitive Advantage for Banks

In today’s competitive landscape, banks must adapt to meet evolving customer expectations. By partnering with Rollfi for embedded payroll solutions, banks gain a strategic advantage:

• They become indispensable partners for SMBs by offering comprehensive financial solutions.
• They expand their retail customer base by engaging directly with employees through innovative financial products.
• They future-proof their services by adopting cutting-edge technology that keeps pace with fintech innovations.
• They keep funds longer by enabling interbank transfers for payroll instead of relying on ACH/Wires.

Conclusion

Rollfi’s embedded payroll solution is more than just a tool—it’s a strategic enabler that bridges the divide between commercial and retail banking. By integrating payroll directly into banking platforms, Rollfi helps banks deepen relationships with SMBs while creating new opportunities to serve individual employees. This dual impact not only drives customer loyalty but also positions banks as leaders in innovation and service excellence in an increasingly interconnected financial ecosystem.

About Rollfi

Rollfi provides the fastest way for Banks, Vertical SaaS companies, Accounting Firms, and Fintechs to integrate payroll and benefits into their offerings through our white-label solutions + robust APIs. By leveraging Rollfi’s infrastructure, businesses can unlock new revenue streams, increase customer retention, and access valuable payroll data insights. With rapid deployment and comprehensive coverage, Rollfi transforms your platform into a one-stop-shop for essential services, driving growth and enhancing customer satisfaction.